Wednesday, March 2, 2011

Operation Mayhem

Hey Stellar Fans,

I love listening to Napoleon Hill, his messages are good  and I have applied his teachings so many times over the years. I will credit not so much his message, but the way he speaks. He has a fire in him, HE has IT. If you have not had the opportunity to hear Napoleon Hill speak, I suggest you use the following link to do so.
Here is my problem:

I noticed an amazing thing today while surfing the web and Facebook. The Napoleon Hill foundation has 1,698 “likes” on their Facebook page and Napoleon Hill, thanks to his Wikipedia Facebook page has 18,975 “likes”.  This is a man responsible for perhaps the greatest book on self improvement that the publishing world has ever seen. He wrote this book at the request of  Andrew Carnegie and used 20 years of research for its content (by the way he did this in the early 1900’s).

Now, the Mayhem character in the Allstate commercials has 202,336 “likes”. What the %#@*? Are we so addicted to drama and humor that some marketing guy in Chicago can hire an actor, put together a marketing campaign, and get over 10 times as many “likes” in a matter of years then Napoleon Hill has? Ok, ok, I know. Napoleon Hill was a different day and time. However, I argue that because his books are still there at Barnes and Noble, his message is still sound, and his message is still producing millionaires to this day!

It is all about marketing, Allstate created a brand and message that spoke to this generation, and it is very funny. Napoleon Hill is a brand, and a very recognizable one. When it comes to getting his message out, I am left to wonder if the people running the Napoleon Hill Foundation are being as effective as someone that follows his teachings would be.

Destry Brink

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